Hi there, I’m Jo-Anne, welcome to my site! 

I am an entrepreneur, I love fresh ideas and innovation.  I have been instrumental in establishing and running several start-up businesses including a restaurant/ gourmet store/ catering/ events business in Western Australia and work from home online businesses.  I would love to share my hands-on experience of setting up a business from the get-go and how to take an existing business and restructure to build a sustainable brand, all aligned with having fun along the way! You can check out my passion project ‘Queen of Foodiness’ here.

In early 2020, a series of events rolled out, which included the loss of my soulmate, impacting my focus and ability to be fully present in my coaching business. These series of events during the global pandemic, while navigating six lockdowns in Melbourne and the detrimental impact on small businesses, have made me even more resilient, compassionate and determined to inspire other female solopreneurs to continue on with your mission, get back to basics, realign your goals, vision and values, and to carry out your life purpose.

My tagline is ‘reinvent your biz and live a life you love’. It’s so much more than a tagline; it’s my philosophy. My late husband, also an entrepreneur, believed in living life to the full. Together, as passionate foodies, we loved exploring our city of Melbourne in all its diversity and were constantly seeking to enjoy what this amazing city has to offer! Iconic laneways, new rooftop wine bars, and anything and everything new on the foodie scene.

I wholeheartedly believe that the world of solopreneurship is one in which women should thrive not just survive, and as a holistic business coach, my role is to equip them with the tools and strategies to do so.

I hope you find value in my site and enjoy my blog, my aim is to inspire you to live a life that motivates you on a daily basis, to embrace new challenges, find your purpose and create a lifestyle you love…