Hi there,

Want to know the key difference I see in women with businesses that are thriving and those that are in struggle street? It’s the level to which they’ve embraced an entrepreneurial mindset.

We all have different motivations for launching our businesses. For some, it’s that ideal of building their work around their life, rather than having their work dictates their life.

For others, it’s recognising in themselves a unique set of skills they just know will improve the lives of others. Some may just want to call their own shots and believe that running a business is a way to do so.


Regardless of our motivation, however, if we stay in the mindset - and behave accordingly - of employee rather than entrepreneur, we indisputably limit our potential.

There are a number of ways I see women embracing the role of entrepreneur. For a start, they don’t see their role within their business as a job and they don’t have a focus that is simply task based. Of course, you have roles and responsibilities within your work life, but they exist in a much wider sphere, yet simultaneously with a level of depth.

 Their focus is not just on the what, nor is it just the why, but it’s also the what if. They’re not interested in just ticking off the to-do list. They see their business as an opportunity for growth, professionally and personally and are eager to try new things, have a go, fail, learn and go again. When we’re employees, our KPIs are largely set externally, by those on the twenty-second floor. When we’re entrepreneurs there’s no ‘them.’ In your own business, ‘you’ are ‘they’!

Entrepreneurial women also see the value in investing in themselves and in their businesses. When we are employees, we often have access to professional development budgets and we don’t think twice about applying for different programs or trainings.

However, when women launch businesses, they don’t necessarily allocate a budget for their development, putting it lower on the priority list. This is a short term view. When women fail to invest in themselves, long term growth is just that further out of reach.

A red flag that indicates a woman has bought herself a job in her business rather than taking the driver’s seat is when she insists on wearing all the hats. They are unable to focus on the work that will generate revenue; rather, they’re stuck fluffing around on all the other bits and bobs that keeps their business ticking over but doesn’t allow them to grow and scale. Systems and processes that automate and streamline free up time to do the big picture, entrepreneurial work, so too outsourcing, particularly if it’s your weakness or work that doesn’t light you up or put you in your zone of bliss.

Moving from an employee mindset to an entrepreneurial approach is not insurmountable - in fact, it often simply comes down to clarifying the resources that suck up your energy, dilute your efforts and take you away from the true business builders and game changing activities.

My role as a business coach is to build clarity around your investments in time, resources and energy to reenergise your business and live a life you love. Let’s catch up for a discovery session to explore how my approach can help you give your ‘job’ the flick, and step into your role of entrepreneur.

To your success…